NAME: Creme of Nature Pure Honey Hydrating Color Boost Semi-Permanent Hair Color DESCRIPTION: NEW! Ammonia-Free* Semi-Permanent Hair Color enriched with Pure Honey for vibrant color, added moisture and luminous shine. This non-drying formula helps protect against breakage while promoting healthy-looking hair that shines. FORMULATED WITHOUT: Ammonia PRODUCT BENEFITS: Conditions & Moisturizes as it Colors Revives Lackluster Hair & Delivers Luminous Shine Blends & Covers Grays Ready to Use, No Drip, Non-Drying Formula